2024 YEA Winning Group Introduction - Group 2: Upcycle Second-hand Clothing Thrift Store

During the "ACT” phase of the Hong Kong 2050 is Now Young Environment Ambassador (YEA) programme, the YEAs formed teams while guided by mentors from the sustainability field after acquiring skills and knowledge during the “LEARN” phase to complete their own sustainable projects. Prizes were given at the Closing Ceremony to recognise outstanding teams and ideas.

Our grand prize, YEA Sustainable Leadership Award, was presented to Group 2. The group of three set up an online thrift store that specialises in upcycled second-hand clothing, which sets as a remarkable example of sustainable fashion in action. The judges gave their compliments on Group 2’s attempt to build a sustainable business model.

As the only projects that generate revenue out of the 7 teams, the online thrift store also emphasises the importance of upcycling, which can significantly reduce textile waste and carbon footprints. By creatively transforming used clothing and producing attractive reels on social media, they have successfully captured the attention of both consumers and judges. Apart from showcasing their clothes, the group also created educational messages on their social media which promotes the importance of sustainable consumption. Their project promotes a culture of conscious consumerism and a circular economy for fashion, demonstrating how sustainable fashion can create lasting positive impacts on our planet.

We are more than excited to see how the thrift store will continue to thrive, and what impact it will continue have on youngsters on making conscious fashion choices.